Spreading Laughter & Extending the Brand

Spreading Laughter & Extending the Brand

Posted by on Jun 23, 2009 in Branding, Journal | No Comments

JokeyPhone can be more than just a website and a smartphone app. Why not television? The JokeyPhone proposal included plans to produce a nationally televised comedy show version of JokeyPhone using the best jokes of the site. I created a TV Guide ad for three of the brands to see what that might look like […]

Everybody’s a Comedian!

Everybody’s a Comedian!

Posted by on Jun 3, 2009 in Branding, Journal, Pitch, Presentation | No Comments

Hollywood writer, director and actor Mike Binder called me about working with him to come up with branding and marketing ideas for his new comedy web platform, JokeyPhone. Binder is a former standup comedian who may be best known for the 2001-02 HBO comedy series, The Mind of the Married Man, which he co-wrote, co-directed […]