Preparing for McDonalds Channel American Launch

Preparing for McDonalds Channel American Launch

Posted by on Nov 27, 2013 in Backstory, Design, Journal, Presentation | No Comments

Things are progressing with the McDonalds Channel. McDonalds likes how the website is working. We are working on how Promotional Skins could work. A proposed Dark Knight landing page is below. We are also exploring partnership opportunities. So I put together a presentation to explain the planning & strategy, ideation and campaign development. You can […]

A Mobile Site for a Walking Tour

A Mobile Site for a Walking Tour

Posted by on Jan 17, 2013 in Backstory, Journal, Opinion, Pitch, Small Job | No Comments

A San Francisco based walking tours company, Local Tastes of the City, approached Meteor Group right before the holidays with a small budget and a desire to create a mobile site that would grab people’s attention. After discussing the project with the leader of our account team, Marco Koenig, our objective was to create a […]

Getting Down 2.0

Getting Down 2.0

Posted by on Feb 3, 2012 in Backstory, Branding, Identity, Journal, Social Media | No Comments

Double Down is a client and swing band based in New York City. They contacted me about helping them out with their social media. I had designed their logo and their CD package a few years ago. Before I began designing their Facebook app and YouTube page, I asked them if they would be open […]

Flashback – The NHL’s Presence at SuperShow

Flashback – The NHL’s Presence at SuperShow

Posted by on Feb 18, 2011 in Backstory, Design, Events, Flashback, Identity, Journal | No Comments

First off, big thanks for all the nice comments about my new portfolio format. When I added a “Companies and Clients” section in the footer, I thought it may cause a stir. It did. People asked to know more. To be clear, those logos represent a partial list of either companies I worked for or […]

The Art & Science of Jaded Love

The Art & Science of Jaded Love

Posted by on Feb 3, 2011 in Backstory, Journal | No Comments

Philip Norris is a country rock artist who had success in the 1980’s. He was interested in pulling his career together by creating a retrospective album and a website that highlighted his work and life when he was at his best. The Science I was keenly interested in the project because I wanted to create […]

The ‘No Talent Jones’ Experience

The ‘No Talent Jones’ Experience

Posted by on Aug 3, 2009 in Backstory, Journal, Pitch | No Comments

Working with Mike Binder on JokeyPhone went well, so we naturally continued to work together on his next project, No Talent Jones. No Talent Jones is a musical comedy set in Detroit that tells the story of a crooner who gets framed for drugs. Binder wanted to get British X-Factor winner Leon Jackson to star. […]

Magazine Rebranding – the Nameplate & More

Magazine Rebranding – the Nameplate & More

Posted by on Mar 1, 2009 in Backstory, Branding, Identity, Journal, Typography | No Comments

Salon City magazine started out as a magazine that was distributed in hair salons. Recently the publication has evolved into more of a fashion and Hollywood gossip mag. Now, they want to own their new emphasis, add to it and go for a wider distribution. They want to fully embrace the secondary meaning of the […]

Protected: Whatever Works…

Protected: Whatever Works…

Posted by on Dec 18, 2008 in Backstory, Journal, Presentation, Small Job | No Comments

There is no excerpt because this is a protected post.

Answering the Call

Answering the Call

Posted by on Nov 10, 2008 in Backstory, Design, Events, Journal, Social Media | No Comments

I have been working on projects with Viva Creative for a few years now. They are based out of Rockville, Maryland and I am in Los Angeles. I’ve never met them in person, but we have a good working relationship just chatting in email and occasionally on the phone. The projects are mostly identity and […]

Hollywood Comes to Bollywood

Hollywood Comes to Bollywood

Posted by on Oct 27, 2008 in Backstory, Identity, Journal | No Comments

I worked on site at Warner Brothers in Burbank for a couple days on an identity project for WB India. Now That’s Hollywood is going to be a channel for WB India that shows classic Hollywood films. Their primary concern with the design was that it would read at 2 inches square. I presented about […]

Keeping Up With… Stink

Keeping Up With… Stink

Posted by on Jul 29, 2008 in Backstory, Journal, Pitch, Presentation, Social Media | No Comments

Reality show Keeping Up with the Kardashians is a popular show. But Boxer Films thinks there is room for an alternative reality show. Something more wholesome. Something people can relate to. They hired me to help them come up with promotional ideas and put a pitch presentation together for their reality show idea. The show […]