Flashback – An ID for SI Kids Mascot

Flashback – An ID for SI Kids Mascot

Posted by on Jun 1, 2012 in Branding, Flashback, Identity, Journal | No Comments

Flashback is a series of articles that look back at interesting projects I created before I started this blog. Sports Illustrated called soon after I left the National Hockey League. They wanted me to take a stab at creating a logo for Sports Illustrated Kids. SI Kids has a comic strip on the last page […]

The Meteor Group Re-brand

The Meteor Group Re-brand

Posted by on May 6, 2012 in Branding, Critique, Identity, Journal | No Comments

I’ve been at Meteor Group for a little over a month, but they already want a new identity. Their old logo isn’t bad, just a little dated. It’s shown below. Our COO wanted the new identity to include an icon or symbol because we are essentially a mobile company. I presented about 15 comps. I […]

Harlem Kicks

Harlem Kicks

Posted by on Apr 29, 2012 in Branding, Journal | No Comments

Someone in the New York City jazz community saw the work I did for Ron Sunshine and His Orchestra and Tommy White Tie and asked if I would design a logo for the Harlem Jazz Dance Festival. They hope to make it an annual event that grows over the years and attracts tourists and jazz […]

Getting Down 2.0

Getting Down 2.0

Posted by on Feb 3, 2012 in Backstory, Branding, Identity, Journal, Social Media | No Comments

Double Down is a client and swing band based in New York City. They contacted me about helping them out with their social media. I had designed their logo and their CD package a few years ago. Before I began designing their Facebook app and YouTube page, I asked them if they would be open […]

Branding Efficiency

Branding Efficiency

Posted by on Feb 3, 2012 in Branding, Identity, Journal, Small Job | One Comment

I’ve worked on blogs on various levels. So, when my friend and colleague, Thanh Pham, approached me about branding the blog for his new company, Asian Efficiency, I was open to whatever he proposed. He wanted me to brand his blog. He would do the development. He even had a logo. That would have all […]

Protected: The Best of the Events

Protected: The Best of the Events

Posted by on Nov 11, 2009 in Branding, Events, Identity, Journal | No Comments

There is no excerpt because this is a protected post.

Spreading Laughter & Extending the Brand

Spreading Laughter & Extending the Brand

Posted by on Jun 23, 2009 in Branding, Journal | No Comments

JokeyPhone can be more than just a website and a smartphone app. Why not television? The JokeyPhone proposal included plans to produce a nationally televised comedy show version of JokeyPhone using the best jokes of the site. I created a TV Guide ad for three of the brands to see what that might look like […]

Everybody’s a Comedian!

Everybody’s a Comedian!

Posted by on Jun 3, 2009 in Branding, Journal, Pitch, Presentation | No Comments

Hollywood writer, director and actor Mike Binder called me about working with him to come up with branding and marketing ideas for his new comedy web platform, JokeyPhone. Binder is a former standup comedian who may be best known for the 2001-02 HBO comedy series, The Mind of the Married Man, which he co-wrote, co-directed […]

Magazine Rebranding – the Nameplate & More

Magazine Rebranding – the Nameplate & More

Posted by on Mar 1, 2009 in Backstory, Branding, Identity, Journal, Typography | No Comments

Salon City magazine started out as a magazine that was distributed in hair salons. Recently the publication has evolved into more of a fashion and Hollywood gossip mag. Now, they want to own their new emphasis, add to it and go for a wider distribution. They want to fully embrace the secondary meaning of the […]

Tribal Santa Monica

Tribal Santa Monica

Posted by on Feb 3, 2009 in Branding, Identity, Journal | One Comment

This is the identity for a personal project of mine. Santa Monica Source is a blog I’m developing that will launch over the next few months. The site will promote a strong sense of community, both online and off. And will be geared to the youth market, so I wanted it to feel like an […]

Putting a Face on Hasbro’s Board Games

Putting a Face on Hasbro’s Board Games

Posted by on Mar 7, 2004 in Branding, Journal, Social Media | No Comments

Hasbro acquired Milton Bradley, the maker of the classic board games of the 60’s and 70’s. They wanted to create a separate Games Division for their new acquisition. They asked me to create an identity for the division. They came up with the name, Face to Face Fun. It distinguishes the classic board games from the […]

Walk of Fame

Walk of Fame

Posted by on Jan 7, 2003 in Branding, Design, Journal, Social Media | No Comments

Comedy Central’s Your 15 Seconds of Fame Sweepstakes is a program that gives people a chance to win a walk-on spot in one of Comedy Central’s in-house movies. I presented these very tight sketches to the Creative Director. To see which on was picked along with branding examples, follow this link.

Coast to Coast Laughs

Coast to Coast Laughs

Posted by on Nov 7, 2002 in Branding, Inspiration, Journal, Social Media | No Comments

Laugh Riots is Comedy Central’s national stand-up comedy competition. They needed an identity. Colors had to be black and red. I presented the following directions. They liked one of the directions. I refined it to add some depth and dimension. For branding applications, follow this link.