Flashback – Made for TV Titles

Flashback – Made for TV Titles

Posted by on Jul 1, 2012 in Flashback, Identity, Journal, Typography | No Comments

Flashback is a series of articles that look back at interesting projects I created before I started this blog. When I was at USA Network, I always looked forward to working on USA Pictures Original titles every month or two. I just love typography and working with type. When I was first hired, the titles […]

Flashback – An ID for SI Kids Mascot

Flashback – An ID for SI Kids Mascot

Posted by on Jun 1, 2012 in Branding, Flashback, Identity, Journal | No Comments

Flashback is a series of articles that look back at interesting projects I created before I started this blog. Sports Illustrated called soon after I left the National Hockey League. They wanted me to take a stab at creating a logo for Sports Illustrated Kids. SI Kids has a comic strip on the last page […]

A Smooth Design for the Android

A Smooth Design for the Android

Posted by on May 28, 2012 in Design, Identity, Journal, Small Job | No Comments

Meteor Group created a game for McDonalds to promote their McCafe Smoothie just before my time. But just after they hired me, they needed the icon created. The game is just available on Android. I’ve never created an app icon for just Android before. Apparently you can make them in any shape. They don’t have […]

The Meteor Group Re-brand

The Meteor Group Re-brand

Posted by on May 6, 2012 in Branding, Critique, Identity, Journal | No Comments

I’ve been at Meteor Group for a little over a month, but they already want a new identity. Their old logo isn’t bad, just a little dated. It’s shown below. Our COO wanted the new identity to include an icon or symbol because we are essentially a mobile company. I presented about 15 comps. I […]

Getting Down 2.0

Getting Down 2.0

Posted by on Feb 3, 2012 in Backstory, Branding, Identity, Journal, Social Media | No Comments

Double Down is a client and swing band based in New York City. They contacted me about helping them out with their social media. I had designed their logo and their CD package a few years ago. Before I began designing their Facebook app and YouTube page, I asked them if they would be open […]

Branding Efficiency

Branding Efficiency

Posted by on Feb 3, 2012 in Branding, Identity, Journal, Small Job | One Comment

I’ve worked on blogs on various levels. So, when my friend and colleague, Thanh Pham, approached me about branding the blog for his new company, Asian Efficiency, I was open to whatever he proposed. He wanted me to brand his blog. He would do the development. He even had a logo. That would have all […]

Flashback – Swingin’ Identity

Flashback – Swingin’ Identity

Posted by on Nov 10, 2011 in Flashback, Identity, Inspiration, Journal, Small Job | No Comments

Flashback is a series of articles that look back at interesting projects I created before I started this blog. Working with Double Down again on their social media inspired me to look back at two other clients from my time spent in the swing dance and lounge scenes in New York City. Tommy White Tie […]

Flashback – The NHL’s Presence at SuperShow

Flashback – The NHL’s Presence at SuperShow

Posted by on Feb 18, 2011 in Backstory, Design, Events, Flashback, Identity, Journal | No Comments

First off, big thanks for all the nice comments about my new portfolio format. When I added a “Companies and Clients” section in the footer, I thought it may cause a stir. It did. People asked to know more. To be clear, those logos represent a partial list of either companies I worked for or […]

Protected: The Best of the Events

Protected: The Best of the Events

Posted by on Nov 11, 2009 in Branding, Events, Identity, Journal | No Comments

There is no excerpt because this is a protected post.

Magazine Rebranding – the Nameplate & More

Magazine Rebranding – the Nameplate & More

Posted by on Mar 1, 2009 in Backstory, Branding, Identity, Journal, Typography | No Comments

Salon City magazine started out as a magazine that was distributed in hair salons. Recently the publication has evolved into more of a fashion and Hollywood gossip mag. Now, they want to own their new emphasis, add to it and go for a wider distribution. They want to fully embrace the secondary meaning of the […]

Tribal Santa Monica

Tribal Santa Monica

Posted by on Feb 3, 2009 in Branding, Identity, Journal | One Comment

This is the identity for a personal project of mine. Santa Monica Source is a blog I’m developing that will launch over the next few months. The site will promote a strong sense of community, both online and off. And will be geared to the youth market, so I wanted it to feel like an […]

Hollywood Comes to Bollywood

Hollywood Comes to Bollywood

Posted by on Oct 27, 2008 in Backstory, Identity, Journal | No Comments

I worked on site at Warner Brothers in Burbank for a couple days on an identity project for WB India. Now That’s Hollywood is going to be a channel for WB India that shows classic Hollywood films. Their primary concern with the design was that it would read at 2 inches square. I presented about […]