An Empowering Mobile Campaign

An Empowering Mobile Campaign

Posted by on Dec 23, 2013 in Journal, Pitch, Presentation | No Comments

Dove is launching a campaign that is intended to help young women have a positive sense of self esteem. The campaign will kickoff at Sundance where Dove will showcase a documentary around “Real Beauty” and then have a large media campaign around #BeautyIs driving traffic to a YouTube channel that will include a social feed […]

Preparing for McDonalds Channel American Launch

Preparing for McDonalds Channel American Launch

Posted by on Nov 27, 2013 in Backstory, Design, Journal, Presentation | No Comments

Things are progressing with the McDonalds Channel. McDonalds likes how the website is working. We are working on how Promotional Skins could work. A proposed Dark Knight landing page is below. We are also exploring partnership opportunities. So I put together a presentation to explain the planning & strategy, ideation and campaign development. You can […]

MeteorGear is Open for Business

MeteorGear is Open for Business

Posted by on Sep 9, 2013 in Design, Journal, Small Job, Social Media | No Comments

Our sample T-shirt came in today. It looks and feels great. The fabric is soft and the print quality is excellent. Our logo, with its two gradients, looks as smooth as print or online. Its a quality product. So, we are moving forward with our Meteor Group store, MeteorGear. We are going with Printfection as […]

What Meteor Group Does

What Meteor Group Does

Posted by on Aug 1, 2013 in Journal, Presentation | No Comments

The mobile industry is still in it’s infant stage. And people are still not aware of what Meteor Group does. So, I put together a capabilities brochure that attempted to explain in detail what we do. Now we have something we can send to potential clients. Here is the Meteor Group Capabilities brochure as a […]

Delving Into Digital Books

Delving Into Digital Books

Posted by on Apr 10, 2013 in Journal, Small Job | No Comments

I was itching to learn how to create a digital book. So, I found a training title on Lynda.com that showed how. My brother is an author and I had designed his last book, Though All the World Betrays Thee, for print. So, I decided it was time to turn the book into a PDF, […]

Introducing ‘The M’

Introducing ‘The M’

Posted by on Jan 23, 2013 in Design, Journal, Presentation | No Comments

Did you know McDonalds has their own channel? If you live in California, you may have seen the channel in certain McDonalds locations. In the rest of the country, your local McDonalds is probably showing CNN or FOX News on a large screen monitor. But that is about to change. McDonalds will soon be showing […]

A Mobile Site for a Walking Tour

A Mobile Site for a Walking Tour

Posted by on Jan 17, 2013 in Backstory, Journal, Opinion, Pitch, Small Job | No Comments

A San Francisco based walking tours company, Local Tastes of the City, approached Meteor Group right before the holidays with a small budget and a desire to create a mobile site that would grab people’s attention. After discussing the project with the leader of our account team, Marco Koenig, our objective was to create a […]

Consumer Tech Mobile Site

Consumer Tech Mobile Site

Posted by on Sep 20, 2012 in Design, Journal | No Comments

Pretty excited to design Nextel’s mobile site for their Nextel Evolution line of products. It was an additional challenge because I had to design it in Spanish. They approved the comps I sent over today. They are in a pretty big rush to get the mobile out to the Hispanic market, so I will be […]

Fun with Lego – Lord of the Rings

Fun with Lego – Lord of the Rings

Posted by on Jul 7, 2012 in Design, Journal, Pitch, Presentation | No Comments

Our client, Mojiva called. They needed a quick landing page for Lego/Lord of the Rings. They needed me to quickly engage kids before showing them where to buy the game in their area. I thought it might be intriguing if I asked them to pick a character that they associate themselves with. This also gave […]

Flashback – Made for TV Titles

Flashback – Made for TV Titles

Posted by on Jul 1, 2012 in Flashback, Identity, Journal, Typography | No Comments

Flashback is a series of articles that look back at interesting projects I created before I started this blog. When I was at USA Network, I always looked forward to working on USA Pictures Original titles every month or two. I just love typography and working with type. When I was first hired, the titles […]

Upgrading Meteor’s Social Media

Upgrading Meteor’s Social Media

Posted by on Jun 4, 2012 in Journal, Small Job, Social Media | No Comments

Now that Meteor Group has a new logo, it was time we upgraded the branding on social media. Our Facebook page is now up. I came up with a tagline, “make an impact”, that may or may not stick. The cover photo is literal but it grabs attention and works with Meteor’s color palette. I […]

Flashback – An ID for SI Kids Mascot

Flashback – An ID for SI Kids Mascot

Posted by on Jun 1, 2012 in Branding, Flashback, Identity, Journal | No Comments

Flashback is a series of articles that look back at interesting projects I created before I started this blog. Sports Illustrated called soon after I left the National Hockey League. They wanted me to take a stab at creating a logo for Sports Illustrated Kids. SI Kids has a comic strip on the last page […]

A Smooth Design for the Android

A Smooth Design for the Android

Posted by on May 28, 2012 in Design, Identity, Journal, Small Job | No Comments

Meteor Group created a game for McDonalds to promote their McCafe Smoothie just before my time. But just after they hired me, they needed the icon created. The game is just available on Android. I’ve never created an app icon for just Android before. Apparently you can make them in any shape. They don’t have […]

The Meteor Group Re-brand

The Meteor Group Re-brand

Posted by on May 6, 2012 in Branding, Critique, Identity, Journal | No Comments

I’ve been at Meteor Group for a little over a month, but they already want a new identity. Their old logo isn’t bad, just a little dated. It’s shown below. Our COO wanted the new identity to include an icon or symbol because we are essentially a mobile company. I presented about 15 comps. I […]

Harlem Kicks

Harlem Kicks

Posted by on Apr 29, 2012 in Branding, Journal | No Comments

Someone in the New York City jazz community saw the work I did for Ron Sunshine and His Orchestra and Tommy White Tie and asked if I would design a logo for the Harlem Jazz Dance Festival. They hope to make it an annual event that grows over the years and attracts tourists and jazz […]

Obama 2012 Goes Mobile

Obama 2012 Goes Mobile

Posted by on Mar 13, 2012 in Design, Journal, Pitch, Small Job | No Comments

Hey, its my first project at my new position at Meteor Group. I was to adapt the Obama 2012 campaign branding to mobile for a pitch to the Obama campaign. I have no problem working with the campaign’s art. I think they did a great job with their graphics online and I actually think it […]

Getting Down 2.0

Getting Down 2.0

Posted by on Feb 3, 2012 in Backstory, Branding, Identity, Journal, Social Media | No Comments

Double Down is a client and swing band based in New York City. They contacted me about helping them out with their social media. I had designed their logo and their CD package a few years ago. Before I began designing their Facebook app and YouTube page, I asked them if they would be open […]

Branding Efficiency

Branding Efficiency

Posted by on Feb 3, 2012 in Branding, Identity, Journal, Small Job | One Comment

I’ve worked on blogs on various levels. So, when my friend and colleague, Thanh Pham, approached me about branding the blog for his new company, Asian Efficiency, I was open to whatever he proposed. He wanted me to brand his blog. He would do the development. He even had a logo. That would have all […]