An Empowering Mobile Campaign

An Empowering Mobile Campaign

Posted by on Dec 23, 2013 in Journal, Pitch, Presentation | No Comments

Dove is launching a campaign that is intended to help young women have a positive sense of self esteem. The campaign will kickoff at Sundance where Dove will showcase a documentary around “Real Beauty” and then have a large media campaign around #BeautyIs driving traffic to a YouTube channel that will include a social feed […]

A Mobile Site for a Walking Tour

A Mobile Site for a Walking Tour

Posted by on Jan 17, 2013 in Backstory, Journal, Opinion, Pitch, Small Job | No Comments

A San Francisco based walking tours company, Local Tastes of the City, approached Meteor Group right before the holidays with a small budget and a desire to create a mobile site that would grab people’s attention. After discussing the project with the leader of our account team, Marco Koenig, our objective was to create a […]

Fun with Lego – Lord of the Rings

Fun with Lego – Lord of the Rings

Posted by on Jul 7, 2012 in Design, Journal, Pitch, Presentation | No Comments

Our client, Mojiva called. They needed a quick landing page for Lego/Lord of the Rings. They needed me to quickly engage kids before showing them where to buy the game in their area. I thought it might be intriguing if I asked them to pick a character that they associate themselves with. This also gave […]

Obama 2012 Goes Mobile

Obama 2012 Goes Mobile

Posted by on Mar 13, 2012 in Design, Journal, Pitch, Small Job | No Comments

Hey, its my first project at my new position at Meteor Group. I was to adapt the Obama 2012 campaign branding to mobile for a pitch to the Obama campaign. I have no problem working with the campaign’s art. I think they did a great job with their graphics online and I actually think it […]

FX is Everywhere Concept

FX is Everywhere Concept

Posted by on Dec 21, 2011 in Journal, Pitch, Presentation, Social Media | No Comments

One more concept for the 2011 FX Upfront pitch. The FX Is Everywhere campaign highlights FX Network’s huge fan base that has recently gotten dramatically wider. Invitation Message-in-a-bottle style invitation to the FX Upfront Party in New York City. Trade Ad Single page ad to highlight FX Networks recent acquisition of blockbuster movies. Microsite Interactive […]

Extreme Entertainment Upfront Presentation

Extreme Entertainment Upfront Presentation

Posted by on Dec 15, 2011 in Journal, Pitch, Presentation, Social Media | No Comments

The FX Extreme Entertainment campaign is a bold, in-your-face presentation for the 2011 Upfront Show in New York City that reflects the networks’ tough, edgy personality. I created this presentation working with KO Creative as a freelance Creative Director. This direction was one of three concepts presented. I may be working on an additional direction […]

Breathing Life Into a Deflated Identity

Breathing Life Into a Deflated Identity

Posted by on Oct 7, 2011 in Journal, Pitch, Small Job | No Comments

Green Galactic asked me to take a look at redesigning their logo. They are a marketing and production media company specializing in youth culture. All that they asked was that the logo remain green and that ideally, it included the reflected Gs of their current logo above. The project was on spec so I presented […]

The ‘No Talent Jones’ Experience

The ‘No Talent Jones’ Experience

Posted by on Aug 3, 2009 in Backstory, Journal, Pitch | No Comments

Working with Mike Binder on JokeyPhone went well, so we naturally continued to work together on his next project, No Talent Jones. No Talent Jones is a musical comedy set in Detroit that tells the story of a crooner who gets framed for drugs. Binder wanted to get British X-Factor winner Leon Jackson to star. […]

Everybody’s a Comedian!

Everybody’s a Comedian!

Posted by on Jun 3, 2009 in Branding, Journal, Pitch, Presentation | No Comments

Hollywood writer, director and actor Mike Binder called me about working with him to come up with branding and marketing ideas for his new comedy web platform, JokeyPhone. Binder is a former standup comedian who may be best known for the 2001-02 HBO comedy series, The Mind of the Married Man, which he co-wrote, co-directed […]

Keeping Up With… Stink

Keeping Up With… Stink

Posted by on Jul 29, 2008 in Backstory, Journal, Pitch, Presentation, Social Media | No Comments

Reality show Keeping Up with the Kardashians is a popular show. But Boxer Films thinks there is room for an alternative reality show. Something more wholesome. Something people can relate to. They hired me to help them come up with promotional ideas and put a pitch presentation together for their reality show idea. The show […]