Elegant Business Solutions

Posted by on Aug 12, 2010 in Design, Journal, Small Job | No Comments

“Elegant business solutions.” That was the one thing software engineer Dominic Chang knew he wanted for new business. He wanted “elegant business solutions” to be his tagline.

Chang had approached me about helping him launch his new business solutions start up. This was a fun project for me because naming his company was going to be part of the branding process. After discussing the project, we decided the best approach would be to come up with a unique name for the company. Perhaps even creating a word that did not exist.

The name, Emplementation, essentially is a combination of “electronic” and “implementation”.  The logo, with its suggestion of a flow chart, was Chang’s favorite of the three sketches I presented.bi_logo

I also designed and developed a startup website that will be up soon. And of course, the business cards featuring Chang’s tagline is below the website on the tablet.



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