Spreading Laughter & Extending the Brand

Posted by on Jun 23, 2009 in Branding, Journal | No Comments

JokeyPhone can be more than just a website and a smartphone app. Why not television?

The JokeyPhone proposal included plans to produce a nationally televised comedy show version of JokeyPhone using the best jokes of the site. I created a TV Guide ad for three of the brands to see what that might look like in print.

What about a JokeyPhone Tour? I explored what that website might look like for the presentation below.

Longer term, Binder saw the potential for feature films to grow out of the JokeyPhone lab ideas, comic shorts and series and internet viral marketing. The JokeyPhone brand could broaden into a feature film comedy brand.

I explored a what a JokeyPhone Films movie poster might look like below.

You can view the entire presentation as a PDF here. Or click on the movie poster image.

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