Extreme Entertainment Upfront Presentation

Posted by on Dec 15, 2011 in Journal, Pitch, Presentation, Social Media | No Comments

The FX Extreme Entertainment campaign is a bold, in-your-face presentation for the 2011 Upfront Show in New York City that reflects the networks’ tough, edgy personality.

I created this presentation working with KO Creative as a freelance Creative Director. This direction was one of three concepts presented. I may be working on an additional direction in a few days.

Invitation

Pop up invitation that arrives in over-sized envelope.

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Trade Ad

Two-page spread ad campaign featuring extreme comedy, action and characters.

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Banner Ads

Banner ad campaign featuring extreme drama, laughs and characters.

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Microsite

Site would allow advertiser to experience a special sampling of FX insider information.

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Mobile Campaign and Email Blast

Registered guests who opt-in would receive weekly updates with links to microsite. Email blast would also drive people to the microsite.

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Social Media

Twitter page with up to the minute updates of new opportunities to the advertising community.

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Gift Package

Take home package to hold all the FX DVDs, movie soundtracks, spa treatments and munchies.

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