Harlem Kicks

Posted by on Apr 29, 2012 in Branding, Journal | No Comments

Someone in the New York City jazz community saw the work I did for Ron Sunshine and His Orchestra and Tommy White Tie and asked if I would design a logo for the Harlem Jazz Dance Festival.

They hope to make it an annual event that grows over the years and attracts tourists and jazz and dance enthusiasts.

I presented a bunch of fairly tight comps in color.

harlem_sketch2The client chose the edgy example below. They liked the more horizontal solution because they thought it would work best on online ad banners. And generally thought the other options were too playful.



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