Hollywood Comes to Bollywood

Posted by on Oct 27, 2008 in Backstory, Identity, Journal | No Comments

I worked on site at Warner Brothers in Burbank for a couple days on an identity project for WB India. Now That’s Hollywood is going to be a channel for WB India that shows classic Hollywood films.

Their primary concern with the design was that it would read at 2 inches square. I presented about 12 tight, digital black & white sketches. They seriously considered these three before picking the middle version to have color added. I wanted the logo to be reminiscent of the Hollywood Walk of Fame. I also went with warm colors to give it a slight old Hollywood feel..


I recommended the logo below but they had several designers working on the logo, so whichever logo they chose is up to them.


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