Dig Video is a new site for music videos of all genres. “Dig” is short for digital. To start the identity process, I presented a group of fairly tight, color sketch logos. 

The client chose the hand drawn direction and I refined it. The final is below.

The client also planned on there being several divisions of his new company. They asked that they each have their own look, but be based on the new primary Dig Video identity. The logos for each are shown below.

There will be six music genre categories, each with their own logo based on the Dig Video primary logo. They are shown below.

The mock-up of a homepage with the new identity was part of the presentation. To see the final branding, follow this link.