The FX Network Extreme Entertainment campaign is a bold, in-your-face presentation for the 2011 Upfront presentation show in New York City that reflects the networks’ tough, edgy personality. I created this presentation working with KO Creative as a freelance Creative Director. This direction was one of three concepts presented. I may be working on an additional direction in a few days.
Pop up invitation that arrives in over-sized envelope.
Two-page spread ad campaign featuring extreme comedy, action and characters.
Banner ad campaign featuring extreme drama, laughs and characters.
Site would allow advertiser to experience a special sampling of FX insider information.
Mobile Campaign and Email Blast
Registered guests who opt-in would receive weekly updates with links to microsite. Email blast would also drive people to the microsite..
Twitter page with up to the minute updates of new opportunities to the advertising community..
Survival kit style take home package to hold all the FX DVDs, movie soundtracks, spa treatments and munchies.