The biggest challenge with creating T-shirt designs for DraftKings was creating designs that would sell. I was given phrases that they wanted to use that were familiar to guys – and women, who participate in fantasy football leagues. They wanted the designs to be edgy and include some DraftKings branding if possible.
The first thing I had to do was familiarize myself with some of the phrases by doing some research and talking to friends and colleagues who are active in fantasy football leagues. When I looked into fonts, I found some cool new fonts that worked that I found on Creative Market. The fonts Ashtone and Jibriel worked well for what I wanted to accomplish.
They only wanted one design for each phrase, so they are going to run with the four designs below.