Mambo – the Fragrance

Posted by on Nov 1, 2000 in Social Media, Visualization | No Comments

Fashion designer Liz Claiborne needed an identity for her new fragrance: Mambo. I tried to stay away from cliche’ when designing the black and white comps below.

mambo_sketchThey chose a direction which I refined and added color.

mambo_red

The identity was handed off. They were very happy with it. I didn’t have anything to with the package design, but the logo is applied to the packaging below.

Mambo-Identity-copy

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