Fantasy Football T-shirt Designs

Fantasy Football T-shirt Designs

The biggest challenge with creating T-shirt designs for DraftKings was creating designs that would sell. I was given phrases that they wanted to use that were familiar to guys – and women, who participate in fantasy football leagues. They wanted the designs to...
Meteor Group Rebrand

Meteor Group Rebrand

I’ve been at Meteor Group for a little over a month, but they already want new branding. Their old logo isn’t bad, just a little dated. It’s shown below. Our COO wanted the new identity to include an icon or symbol because we are essentially a mobile...
Putting a Face on Hasbro’s Board Games

Putting a Face on Hasbro’s Board Games

Hasbro acquired Milton Bradley, the maker of the classic board games of the 60’s and 70’s. They wanted to create a separate Games Division for their new acquisition. They asked me to create an identity for the division. They came up with the name, Face to...
Magazine Rebranding – the Nameplate & More

Magazine Rebranding – the Nameplate & More

Salon City magazine started out as a magazine that was distributed in hair salons. Recently the publication has evolved into more of a fashion and Hollywood gossip mag. Now, they want to own their new emphasis, add to it and go for a wider distribution. They want to...
Flashback – (Dig)ital Video

Flashback – (Dig)ital Video

Dig Video is a new site for music videos of all genres. “Dig” is short for digital. To start the identity process, I presented a group of fairly tight, color sketch logos.  The client chose the hand drawn direction and I refined it. The final is below. The...