Bandwagon Technologies approached me about creating a logo identity for a new bar trivia app. They had two target stakeholders: Casual Mobile Game Players (M/F, ages 21-45, socially minded, enjoys a deal/coupon) Bar and Restaurant Owners (millennial-minded, forward...
The biggest challenge with creating T-shirt designs for DraftKings was creating designs that would sell. I was given phrases that they wanted to use that were familiar to guys – and women, who participate in fantasy football leagues. They wanted the designs to...
When I worked at the National Hockey League’s in-house design department, I designed a few logos for different events and programs. Breakout was an off-ice hockey program. The program travelled across the country promoting street hockey and roller hockey....
I’ve been at Meteor Group for a little over a month, but they already want new branding. Their old logo isn’t bad, just a little dated. It’s shown below. Our COO wanted the new identity to include an icon or symbol because we are essentially a mobile...
Hasbro acquired Milton Bradley, the maker of the classic board games of the 60’s and 70’s. They wanted to create a separate Games Division for their new acquisition. They asked me to create an identity for the division. They came up with the name, Face to...
Salon City magazine started out as a magazine that was distributed in hair salons. Recently the publication has evolved into more of a fashion and Hollywood gossip mag. Now, they want to own their new emphasis, add to it and go for a wider distribution. They want to...
